Template for a strategic marketing plan

This Gantt chart template is useful for planning a promotional campaign. Capture all of the tasks that need to be completed and include details such as start and end dates, duration, and status. Use this template to coordinate all of the cross-team activities that need to happen to successfully launch your campaign. Use this template if you are managing multiple marketing programs. It provides a simple way to group planned activities by program in a single view.

You can also include the date that each activity will be completed. This template is helpful when you need to present an overview of your program plans to executives. Use this Gantt chart template to plan complex product launches. It allows you to schedule launch tasks in the order they need to be completed and track progress against time.

Visualize cross-team activities and everything that needs to happen to bring your release to market — including website updates, media outreach, sales training, and more.

Create a consolidated view of all your marketing activities in one view. Use this template to combine your content, digital, and product marketing calendars to see exactly what will be delivered and when. This helps with high-level resource planning and allows teams to coordinate implementation plans. Marketing Marketing templates Marketing plan templates. Here are some tips for creating a marketing plan : Goal-first Start with your marketing and business goals and identify the work required to achieve them.

Timebound Set key dates for when activities need to be completed. Accessible Make sure the plan is readily accessible to all team members. Marketing planning templates The free Excel and PowerPoint templates included in this guide are a great starting point to build marketing plans that keep the team on schedule.

Strategic marketing plan This template shows how your marketing goals, initiatives, and activities are connected. Excel download. Marketing themes plan Use this template to establish the themes of your work. Campaign plan This Gantt chart template is useful for planning a promotional campaign. Marketing programs plan Use this template if you are managing multiple marketing programs. PowerPoint download. Product launch plan Use this Gantt chart template to plan complex product launches.

Integrated marketing plan Create a consolidated view of all your marketing activities in one view. Marketing overview. Introduction to marketing What is the role of a marketing manager? Which tools do marketing managers use? Who makes up a marketing team? What are some marketing job titles? What is a typical marketing manager salary? What are some interview questions for marketing managers?

You can also see Digital Marketing Plan Templates. A Marketing Plan template is very beneficial because it guides everyone in the marketing department to achieve a pre-defined goal and not to be confused with many strategies.

It sets many target customers, all of which prefer the products marketed according to the plan. Tips for framing your Strategic Marketing Template Determination: Determine and analyze all the factors affecting the sales of products and services. Analysis: Analyze if your product or services can be sold better in some other field or areas and create your marketing strategies accordingly. Timelines: Create perfect timeline for every product and services so that the marketing remains efficient.

Keep in mind that your plan may vary based on your industry and goals. Do your research, and make it as easy as possible for company leaders to understand how your strategic marketing plan helps business grow.

You might do this by launching an email or social media campaign, publishing a blog series, offering a special promo, or hosting a live event. A marketing plan , on the other hand, is the high-level framework that drives all your marketing strategies. No two marketing plans are exactly the same, but they do share some common threads.

This enables you to assess both the internal and external factors that influence your success so you can build targeted strategies that close gaps and drive results. A well-researched marketing plan is worth the time invested. Focusing your research energy on these areas will equip you with a solid base for smart marketing decisions. Thoroughly research the industry your organization works in, and be sure to report on the general climate, as well as any noteworthy happenings.

Marketing to the masses rarely pays off. Consider it the filter you run every marketing strategy through. The more specific you can get, the better. Answering questions like these can help you paint a clear picture of your ideal buyer so you know how to focus your resources for a bigger impact on the people you want to reach. This groundwork will make it easier to see how to differentiate yourself from the competition.

Outline your strategic marketing goals for the year, and briefly explain how these strategies support company-wide goals. Use a gantt chart to establish a timeline for each goal and monitor results along the way.

This is an easy way to set expectations and keep your team and stakeholders in the loop. Metrics are where the rubber meets the road in your marketing plan. Use your market research to define specific KPIs or key marketing metrics that will serve as your measure for success. This will help you track progress so you know if you need to change course mid-project to ensure you hit your strategic marketing goals. Choose your channels wisely based on where you expect to get the most bang for your marketing buck.

Briefly explain the purpose of each channel and how it supports your overall marketing strategy and business goals. Want to build a more detailed plan for each marketing channel so you can bring your ideas to life? Check out our free social media strategy plan and editorial content plan templates for more information on planning by channel.